Greg’s Top 7 List of Must Do’s to Help Maximize the Sale Price of Your Home
You only have one chance to make a good first impression with the consumer. As a Realtor working in the Collingwood area I see many Sellers stumble from poor planning, and it can cost you thousands! So how can you avoid this mis-step? There’s much to consider when listing, but to keep it simple here’s my TOP 7 LIST OF MUST DO’S to help maximize the sale price of your home this year.
- Staging Is Key – pay attention to the fine details inside and outside of your home. You want buyers to fall in love with your home the moment they pull up. Decorate the front entrance, install new light fixtures, fix any leaking taps, paint where it is needed, and declutter. Many people declutter and fill up their basement or garage with boxes. But this defeats the purpose… rent a storage unit! Buyers are attracted to homes that feel bright and spacious. If you don’t have the time to stage your home or have the decorating know-how, hire a professional stager in our marketplace to help you. I’ve seen staging help sell a home more quickly and for much more money. You want your home decorated and to appeal to the widest possible buying audience. Staging also helps to allow Buyers develop an emotional attachment to your home and increase their desire to own it. It’s worth the money and effort!
- Professional Photos & Video– phones and personal digital cameras take quality photos today, but the objective when selling your home is to stand out from the competition and a professional photographer can help. They have the ability to create magazine-quality HDR photography, and professional HD Video Tours to really show off your home. Today Aerial photography, twilight photos and drone footage is being used in an attempt to drive more traffic to your property. In todays’ market you are not only attracting local buyers, you are looking to appeal to the masses including international prospects. So having professional multi-media exposure can help set your home apart from the competition.
- Create Buyer Anticipation with Social Media – In todays hot market it’s smart to advertise a “Coming Soon For Sale” sign about 2 weeks before your listing is posted on MLS. Exposure is key to obtain top dollar for your home. Get the neighbourhood talking, catch the attention of prospective buyers passing by, and create a stir in the market place. Use social media as well and share the links with your friends and family and ask them to help get the word out. Technology is a great tool when selling your home, so use it to your advantage!
- Pricing your Home For Sale – As soon as a home comes on the market, there is a flurry of activity surrounding it. This is a crucial time when potential buyers sit up and take notice. If your home is overpriced, it doesn’t take long for interested parties to move on. By the time the price drops, the majority of buyers are lost. Complete a property profile, including a comparative market analysis to help you decide on setting the right price for your home. Review market statistics, recent sales, and view the current competition to help settle on an attractive list price.
- Now ready to List and Sell? Advertise on realtor.ca – There are many real estate websites that try and capture the buying audience, but realtor.ca is by far the most used, respected, and up-to-date web site for Canadian Real Estate. It’s where most of the buying public is shopping and it’s known and used world wide! To get top dollar on your home, you need to advertise where the buyers are. Post your listing details, include your professional photographs and video, then soon the showings should begin.
- Advertise and Host an Open House – It can take 1-3 weeks for all the serious buyers to take notice and schedule a showing. So to help and gain exposure it’s a smart idea to plan and advertise an Open House. Use print, the world wide web, social media, and signage to advertise to event. Also hold off on dealing with offers until a certain date. This allows all interested parties to get in, take a look, and draft an offer.
- Disclose any defects – Discuss your negotiating strategy with your Realtor or Lawyer and make sure you disclose any patent or latent defects. If you are going to warrant all the mechanical systems and appliances until closing day, make sure they are all serviced and working fine. Otherwise if a problem is found during the home inspection or before closing day, it could cost you thousands. There’s always risk involved when buying or selling real estate, so understand your best plan of attack and minimize your risk.